Living proof

Living proof solve the toughest beauty challenges with science and patented technology originating from MIT. Twenty patents, over 50 products and more than 150 awards later, Living proof have countless love letters thanking us for changing lives in both big ways and small.


Wella AG is a major German hair care company headquartered in Geneva, Switzerland. Founded in 1880 by Franz Ströher, it specializes in Haircare, Styling and Colorants sold to individuals as well as hairdressers and is controlled by Procter & Gamble since 2003.